Veteran global combat sports executive Loren Mack has joined the world’s largest bare knuckle boxing organisation, BKB, as Chief Marketing Officer and Executive Vice President of Strategy, further strengthening the company’s executive leadership team.
Mack’s appointment, announced on July 15, comes as BKB experiences rapid global growth. His expertise is expected to support the organisation’s international expansion strategy, including efforts to establish a presence in emerging markets such as Cameroon.
With more than two decades of executive leadership in combat sports, Mack most recently served as Senior Vice President of Corporate Communications for the Professional Fighters League (PFL). He brings extensive experience in marketing, brand development, media rights, commercial partnerships and international expansion.
Expressing enthusiasm about his new role, Mack said he is eager to build on BKB’s momentum by elevating the brand, expanding its global reach and introducing the sport to millions of new fans worldwide.
“Global expansion isn’t just about reaching new markets—it’s about creating meaningful opportunities,” Mack told NewsWatch. “Cameroon is a great example of the incredible talent emerging from Africa, producing elite fighters and world champions who have competed at the highest levels of combat sports. We believe there’s a deep pool of fighters ready for the global stage, and BKB is committed to discovering new stars, building our roster, and expanding our presence in Cameroon and throughout the continent.”
Throughout his career, Mack has led global initiatives across North America, Europe, Asia, the Middle East, Africa and Latin America, helping sports organisations expand media distribution, strengthen commercial partnerships and secure significant investment.
During his tenure at the PFL, he played a central role in the organisation’s international expansion, providing strategic leadership across marketing, brand development, investor relations, commercial partnerships, media rights and overall business strategy.
Before joining the PFL, Mack held executive leadership positions with ONE Championship and began his career with the UFC during one of the organisation’s most transformative periods.
BKB Chief Executive Officer David Tetreault described Mack as a seasoned executive whose experience will help accelerate the company’s next phase of growth.
“Mack brings a rare combination of strategic vision, marketing expertise, commercial leadership and deep industry relationships developed over more than two decades in sports,” Tetreault said.
“His experience building global brands and driving business growth will be invaluable as we continue expanding our audience, strengthening our partnerships and bringing BKB to millions of fans around the world.”
